The 6 Things You Need to Know to be Great in Business

There are no shortcuts in business.  In order to be successful there are some things that you must know.  These are not all of them by a long shot, but IMHO they are 6 of the most important

1. Know how to sell.

Selling means being able to convey why your product or service, which may be you if you are looking for a job,  will make things better. Selling is never about convincing. It is always about helping.

2. Put yourself in the shoes of your customer

If you know how to put the person you are dealing with in a position to succeed, you can be successful. In order to do this, you must be able to quickly understand the needs and demands of that person and those of the company(s) they work for or with.  Every person and industry is different.  This is something that comes from investing incredible amounts of time to understand different industries , businesses, roles, and what has made them work and not work.

It is a never ending process of learning about what companies need.  What people in those companies need and how they work. If you don’t understand what it takes to make the people and companies you work with better, you don’t understand how to be successful

3.  Know as much as you can about technology

The beautiful thing about technology is that it changes every day.  Look at any tech you can see today or have ever seen. Any tech you have read about. It was invented by someone(s). They know the product better than everyone.  On the day that it is released, you are as knowledgeable about that  technology as anyone else in the world.  From there its just about effort to keep learning.

If you are one of the few people that know the new technologies, you are in a unique position to put yourself in the shoes of your customer(s) and determine if the new technology can be of benefit.  New technologies enable change and where there is change there is opportunity.  Its up to you to figure out  what that opportunity is.

4.  Always ask how you would design a solution if no current solution existed.

99.99pct of the things we do in business are being done the way they have always been done. No one has re imagined how things should be done.  That is what successful people do.  Every situation they are in they take their knowledge of the business or situation they are visiting, whether its buying a deck of playing cards,  eating at a restaurant or trying to solve a problem and think about how to re invent it.  They dont ask people what they would want. They envision a complete reapplication . Then they decide what to do with what they just recreated.

5. Is it the path of least resistance to something better.

Lots of people come up with ways of doing things that they think are great/amazing. What they fail to ask is whether it will make anyone else’s life better or easier. The simple test of any imagineering of a process or situation is simple. Is this the path of resistance  to a better place for the user ? Yes or No.

6. Be nice. 

People hate dealing with people who are jerks.  It’s always easier to be nice than to be a jerk .  Don’t be a jerk

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What Jay Leno Can Teach You About Growing Your Business

I have a rough homework assignment for you, entrepreneurs: Go visit a comedy club.

More specifically, try to find your favorite big name comedian working at a small club. Jay Leno, for example, usually appears in Hermosa Beach, California (just outside of L.A.) every Sunday.

At these often unbilled appearances, usually the comedians are only on stage for a few minutes, typically with notes in hand.

What they are doing is trying out material.

As you watch them work--and that is exactly what this is, work, as in research for them--don't pay all that much attention to the jokes, study their process.

Of course they want to know what's funny and what isn't.

But you'll see if you go back for a second night or a third, they are going far deeper than that. They want to know if it's better to set up the joke by saying X, or Y; they are trying to figure out when they should take a pause; should the new joke work in combination with an old one, or serve as a transition to the next bit?

In other words, they are dissecting their product--their future stand-up routine--down to the granular level and then they rebuild it from there.

Are you doing the same thing, when you are thinking about introducing a new product?

You should be.

Early on in the creation process it is remarkably easy and cheap to test what you have. Between online surveys and empty space in a mall you can get detailed feedback from your customers quickly and at little cost.

And because you are at the start of the creation process changes are easy. You can keep tweaking until you have something that truly resonates.

It is the best way to create the new.

This kind of preparation can be summed with four letters: ALBR

Act. You show people what you have, much like the comedian unveils the joke he has been working on.

Learn. You study their reaction. Did they like overall premise. (Did they think the joke was funny.) What did they tell you through their reaction about how your product (the joke) could be improved.

Build off that learning. Incorporate the feedback that makes sense.

Repeat. Show the second iteration to customers (just like the comedian will tell the revised joke at the next show); learn from this reaction and so forth.

This process works.

No joke.

5 Phrases Every Leader Should Overuse

As the leader of a startup, you have to deal with a never-ending series of issues. Startup CEOs must motivate the rest of the team, establish a company culture, and find a way to keep everyone together.

When stepping into a leadership position, it's easy to become overwhelmed. To help, here are five phrases that you should repeat as often as possible. Use these phrases as guidelines for decision making, and you'll become much more effective as a leader.

1. "I trust your judgment."

When your team members are facing hard decisions, there will be plenty of times when they come to you looking for a solution. While your natural tendency will be to tell your team what to do, it is better to let them make decisions themselves. It is your responsibility to help your team grow; if you always have the final say in everything, you prevent it from growing.

2. "I don't know."

As people step into leadership roles, there is pressure for them to act like they know everything. Many times, leaders will push an idea on their team or convince themselves that they have to know the answer to everything. This is a disastrous way to lead a company. As a leader, you have to be the first one to admit that you do not know everything. Members of your team may think that by admitting they're unsure of something, they are doing something wrong. This not only prevents them from improving, but also builds a company culture that won't allow people to make mistakes. When you show that it's OK not to know the answer to everything, your team will have much better communication and trust.

3. "What did we learn from this?"

Being a leader is a roller coaster ride, especially in a startup. One day your company is booming and the next you're almost out of business. Mistakes are happening and many times your team is facing obstacles for the first time. When things go sour, it is your job to make sure your team is taking full advantage of its failures. Instead of getting angry with team members, take a step back and ask your team what they've learned from their mistakes. Don't answer this question for them. Instead, give them time to think about what the root cause of the problem was, and how to prevent it the next time. When you do this, you not only prevent future mistakes, but you also keep your team motivated to take future risks.

4. "I'll take care of it."

The ideal situation for a leader is to recruit a team where every member is smarter than than the leader. Then, when faced with tough decisions, they can delegate to the best person on the team. With that said, there are times where you will be the only one on the team that can take care of a problem. When these situations occur, you need to tell your team you'll handle the problem, and to do whatever it takes to execute. Startups are anything but stable, which is why, as the leader, you have to be the one person upon whom everyone on the team can rely. 

5. "We're all in this together."

There's a lot of advice for how leaders should overcome failures. There's not enough written about how you should also celebrate success. Being the leader of a company is a double-edged sword. When your company fails at something, fingers usually are pointing at you. Even worse, when your team succeeds, people will try to say it's because of you that your team won. This is one of worst beliefs a leader can have. If you watch interviews with Steve Jobs, you'll notice how many times he attributes Apple's success to his team. While no one will make a movie about every employee at Apple, Jobs knew he would never have been successful without his team. When your team accomplishes something, remind them that they're the ones who got you to where you are. You win together, and you fail together. That's how you build a great company.

Why the Best Leaders are Servants, Not Kings

If you set out to climb Mt. Everest, one of the first things you do is hire a Sherpa. Originally an ethnic group in Nepal, today a "Sherpa" is the common term used for the leader of a mountain climbing expedition. In business terms, you are hiring a CEO to help you get to the top.

Thinking of yourself in the role of the Sherpa will help you become a stronger leader. This is especially true today where leaders must empower their people, not just command them. As I reflected on the treacherous and risky conditions endured by climbers, it reminded me of our current business landscape and the need for courageous and thoughtful leadership.

Here are five powerful lessons borrowed from those tough-as-nails, yet compassionate, expedition leaders:

1. Your real job is to lead others to the top.

Sherpas are successful by helping those around them reach their full potential. The same is 100 percent true for you as a leader in your organization. Ironically, the more you make it about others, the more individual success you'll enjoy.

2. Detailed planning saves lives.

If your Sherpa just looked up the mountain and said: "Let's go," you'd sprint in the opposite direction. Great leaders carefully plot out each step of their attack to ensure a safe ride.

3. Expect and prepare for setbacks.

Sherpas routinely deal with unexpected weather, animals, obscured paths, and many other obstacles. Rather than becoming derailed, they build contingency plans and adapt in real time. Do you?

4. Walk with your team.

The role of a Sherpa isn't to lead from afar. Instead, these leaders climb the mountain right alongside their teams. As a result, they build trust and achieve success. You can't ask your team to jump through fire unless you're willing to do it too.

5. Become a great listener.

To reach the summit, Sherpas must carefully listen on many fronts. They need to truly understand input from their team, the basecamp crew, and other hikers. They also need to hear rapidly changing weather reports, advice from other Sherpas, andthe latest advances in their field. Are you so busy talking that you fail to listen to others? Great leaders listen intensely and speak thoughtfully. Quite the opposite of the typical blowhard boss.

The old-school ways of barking orders from afar, thinking you have every right answer, shooting from the hip, refusing to adapt, and putting yourself first have been rendered totally ineffective in today's fiercely competitive economy. However, if you embrace the ways of the ancient Sherpa, you may just end up reaching that rarefied air sought by many but enjoyed by few. It's time to reach your own summit by shifting your approach. No ropes or helmet required.